State Who You Are
Since the homepage we’ll be the first thing your users will see when they visit, they should know exactly who they’re looking up. Make sure your homepage states who you are and what your about. It should be a clear right from the moment your site loads what kind of business you do and what visitors can expect when scrolling through your site.
Effective Call to Actions
While a homepage should tell what your about, it’s important to make sure that there are plenty of ways to make visitors stay on your site and interact. Your homepage should include buttons and links to other important pages or sections of your site that will have customers learning more about you. Examples of this can be a “Buy Now” button or a “Click Here” link that will take them where you want them to go.
Design Catches the Eye
A big reason users tend to stay on certain sites is an appealing design that makes them want to dive deeper and explore. Having effective headers, videos, animations, and even grand fonts can keep viewers interested and hold their attention long enough to peak an interest into what your about. Consider your branding and other features about you or your company that make you unique and try to implement them into your homepage design. Having something that catches the eye as the first thing viewers see could drive a lot of traffic onto your site.