Websites and the Mobile Universe

Mar 21, 2018 | Web

With mobile devices becoming more sophisticated and more capable over the years, it is now more important than ever to make your website mobile efficient to attract users from the device they use most of the day. There are a few factors that go into making your site more mobile friendly, which include the design, speed, and layout of your pages. Here are just a few tips on how to make your site more friendly for those supercomputers in your customer’s pocket.

Complex Pages can Deter Users

While you can pride yourself on how edgy and creative your site may be, this strategy can actually hurt your mobile conversions. The more images, elements and other accessories your pages might have, the slower it will be to load. This is the biggest problem for mobile users, who want their information quickly through their mobile browser. Make sure to try and limit the number of extra images on certain pages so they can load fast and be immediately there for the user to see.

Speed is Key

The amount of time it takes for a page to load on your customer’s mobile browser from the moment they click on the link is crucial. If your site takes too long to appear or slowly loads on your user’s device they will leave and try click to another site that’s faster. Before publishing your site, make sure to track the load time of your pages on your phone, tablet, or other mobile device. If it takes too long to load, consider cutting down on the amount of criteria on your page or re-formatting the information. If it takes longer than 2.5 seconds for your page to fully appear, you should look into restructuring. You can test your website with online tools like GTmatrix, which scans your website and gives you a full report including the parts of you website that need adjustment to improve speed.

Layout Needs to be Clean

While your site can look great on your desktop, the same layout could have a more confusing and distracting layout on your mobile device. You should always take mobile transition into account when designing your site so the layout on your phone or tablet can be clean and organized for your user. Make sure to look at how the site looks before publishing your site to make sure your pages look great. If words tend to stack up or images become skewed on your pages, it may be time to change your design plan and reformat.