Hello mobile marketing enthusiast, we welcome you to our quick take on small business marketing with mobile apps, particularly for location based advertising.
If you don’t know by now, Grand Apps has built a complete mobile app platform that allows small businesses to engage with customers by using Geo Fencing Push Notifications. Another fancy word for location based advertising.
But this stuff is really cool! Just think, next time a customer walks by your store, they get alerted with a message from you. If you are a frequent check-er-in-er on FourSquare, then you probably get tons of these messages asking you if you are close to PF Changs or if you tried the latest burrito by Chipotle.
Location based push notifications are powerful and we wanted to give you just a few ideas for putting these into action with your new mobile app from Grand Apps!
1. Fence Off The Competition
Try setting up a fence around your competitors…so anytime your customer goes into your competitions business (with your app on their phone) they will then get alerted about your businesses message. You can say things like “Hey, we see you’re at “X” business, our product is better!” Or you could same something like letting them know about a new special you have going on. Maybe that customer will find your offer better, skip the long wait line at your competition & go with your awesome business!
2. Get Creative…Here Is 1 Idea
Let’s say you own a restaurant and you want to get creative with your push notification system. Try setting up a fence around a grocery store so when customers enter that store your app displays a message.
You could even give away your favorite recipe to them, so when they are shopping they can grab the ingredients and make it at home!
But let’s be honest…after shopping for groceries after a long day, who wants to go home an cook? Skip the cooking for tomorrow and order some food! So why not let them know this.
Your message could read “Skip the cooking, stop in for 10% if you show us this message off your entire bill”.
It’s time for you to get started on your very own creative, engaging mobile app message marketing program! We gave you a jumping point…so begin by setting up some messages & try to see what works best for your business. If you want more help, just contact us and we would love to help.