In the last few years, you’ve probably seen certain soda companies like Pepsi and Coca-Cola go back to using retro logos for their products. These kind of re-designs bring back a sense of nostalgia for customers and are incredibly popular when a company wants to bring back some old features of their design to add on to their new logo. These features may include centered wording on top of the image (which can feature an old logo) along with some traditional typography.
While it can be a classic combo, architecture and logos are coming back together in stride for 2018. New logos this year are taking physical space and getting their ideas physical landmarks to create new branding designs. Using prominent features from building shapes and even skylines can make great designs, often helping certain companies incorporate their location into the design to create a more personal feel. Expect this trend to continue popping up throughout the year.
Layer and Masking Patterns
This kind of design can be great for any approach to your log, especially if it involves shapes and other great patterns. It’s a great experimental trend that can be used anywhere, making any type of logo look brand new with just subtle differences.