You’re Wasting Money on Traditional Marketing

You’re Wasting Money on Traditional Marketing

You heard me. You, Mr. or Mrs. Business Owner, are wasting your hard-earned money on traditional marketing. When that ad agency told you to invest in that billboard by the highway, what they were really telling you was to take a couple thousand dollars, douse it with...

Three Reasons to Go Mobile

Three Reasons to Go Mobile

I know there are plenty of business owners out there who just don’t see the value of going mobile. Business is good. Your customers are happy. You still have that website up on Geocities. Why would you want to invest in mobile? Well, there are plenty of reasons to go...

Get Your Audience to Listen

Get Your Audience to Listen

Content Marketing. If you’re familiar with digital marketing then you’ve undoubtedly heard this term before. While it’s prevalent in our digital age, it’s actually been around for a long time, and began getting popular in the 90’s. It’s meaning has obviously evolved a...

TripAdvisor and Mobile Marketing

TripAdvisor and Mobile Marketing

It turns out the sky isn’t the limit for travel site TripAdvisor. According to Forbes, TripAdvisor took in $1.246 billion in 2014, up 32% from 2013. Despite being the #1 travel site on the web, they are still growing at an incredible rate. To get a better...

Paid Vs Free Apps For Businesses

Paid Vs Free Apps For Businesses

Just over $8 billion worth of mobile apps were sold in 2014. In 2015, everyone is trying to cash in on the app goldrush. But before launching a mobile marketing strategy, you should ask yourself what are you trying to accomplish with your mobile app? We wanted to...

Marketing Tip | Your Brand Voice

Marketing Tip | Your Brand Voice

9.8 million television viewers tuned in last Sunday to watch the VMA’s. During this time, over 21 million tweets were sent out for this event alone. And where were you? Were you watching? Were you live-tweeting during the event? Were you engaging your customers on...

Managing Your Reputation on Yelp

Managing Your Reputation on Yelp

Whether you are a small business owner or a social media manager, you’ve probably had to deal with Yelp at some point in your career. If you’re a business owner or social media manager and you HAVEN’T experienced Yelp, you should probably slap yourself on the forehead...