Concerns about inflation and recent trends are changing the way consumers shop for the holidays, and in turn, changing Black Friday. While the biggest shopping day of the year will still come in force, many new ways for business owners to cash in on the spending spree...
Search engines are used by most people every day without knowing how they work or why they work. Since the introduction of paid search advertising, now businesses do their best to manipulate search engines to show their websites first. But is it as simple as paying...
Some know, some may not know that Grand Apps is actually a full marketing / advertising / software development agency. Really we are not boxed in. Our main focus is to help businesses succeed, period. We try to use the best knowledge, skills and tools we have...
We recently had another great success story with social media marketing, this time coming from an apparel company, Leather & Cotton. The mission was simple, increase sales. The strategy we took required putting together a campaign that included a mix of Facebook,...
Generation X, the slightly older, in between, not quite Baby Boomer, Millennial hating generation. To you, we sell you. But in all reality, here is some good information about marketing to the generation above the youngsters. The Gen Xers are between ages 37-57....
Wendy's is taking over Twitter by Roasting people. No, no...people are actually beginning them to roast them. It all began with a simple roast by someone claiming Wendy's freezes their patties, when in reply they crushed them with a short witty post. Since then,...
We're back with a brand new case study! In 2016 we were tasked out to help Allied Roofing by building them a brand new website & generate online leads for their business. Also, this is the Greek Alphabet. You are probably thinking now, what does building a website...
We have a great example of just how powerful marketing can be with Facebook using low budgets and minimal ad spend. Our client, Floor It, started ramping up Facebook content last April 2016, last posting in February 2016. Look at the timeline below and how random the...
I believe there is a missing ROI potential that many people are missing out on. That missing revenue stream is in your page comments. Too many times businesses don't comment back to their customers and they leave them hanging because they are either too busy, don't...
Last weekend, comedian Adam Conover was asked to speak at Deep Shift, a marketing convention, and was asked to talk about marketing to millennials. It makes sense, considering that Conover has become a huge star thanks to his TV show Adam Ruins Everything, in which...
Marketing online is rewarding and much lower cost than traditional commercials and billboards. As someone representing a product or service, your job is to get the product out there and really drum up interest. But sometimes there are unforeseen bumps in the road. If...